12 general skills or competencies (Job family competencies) for Digital Marketing Manager
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Describes the benefits and importance of AB testing.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Assists in planning and executing A/B testing to optimize conversion rate.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Handles all functions of AB testing to minimize risk.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Drives informed marketing decisions using data from A/B testing.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Designs and directs A/B testing programs to optimize return on investment.
See 4 More Skill Behaviors
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Describes methods in creating cost-effective advertisements to reach target audiences.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Assists in creating and preparing advertising campaigns to increase brand awareness.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Executes different practices used in affiliate marketing and advertising to ensure optimal business growth.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Expands and analyzes complex advertising activities to achieve desired results.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Establishes annual marketing and advertising programs to build brand reputation.
See 4 More Skill Behaviors
12 soft skills or competencies (core competencies) for Digital Marketing Manager
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Evaluates supply chain efficiency with an eye toward improving shortcomings.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Leverages the latest technologies and tools that enhance business analytics.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Designs and implements feedback loops to identify and promptly address business problems.
See 4 More Skill Behaviors
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Explains the benefits and risks of using KPIs.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Gathers internal and external benchmarks for KPI development.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Interprets and analyses KPI data to recommend courses of action.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Evaluates ongoing productivity; recommends corresponding modifications on KPIs as indicated.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Leads efforts to improve performance as identified and measured by KPIs.
See 4 More Skill Behaviors
Summary of Digital Marketing Manager skills and competencies
There are 0 hard skills for Digital Marketing Manager.
12 general skills for Digital Marketing Manager, A/B Testing, Advertising, Digital Analytics, etc.
12 soft skills for Digital Marketing Manager, Business Acumen, Key Performance Indicators (KPI), Digital Literacy, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Digital Marketing Manager, he or she needs to be skilled in Business Acumen, be skilled in Key Performance Indicators (KPI), and be skilled in Digital Literacy.